Leadership

Joan Ramon Vilamitjana

CEO
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Joan Ramon is a senior communications consultant specialized in developing creative strategies for companies facing challenging circumstances.

He’s a seasoned corporate and crisis communications consultant and has specialized in developing creative narratives and strategic approaches to clients in need of growth, change or protection against reputational and regulatory threats.

During the last 20 years Joan Ramon has advised companies in industries ranging from automotive, energy, food + drink, healthcare and technology to retail.

He joined H+K in 2001 as a consultant in the corporate communication and crisis division. He led the Barcelona office since 2005, and became Managing Director in 2011, overseeing also the Madrid office. Since 2017 he’s the Chief Executive, leading a group of 50+ consultants who make one of the fastest growing agencies in the Spanish market.

Prior to joining H+K Joan Ramon worked for two years in local agencies as a consultant for local Spanish bluechips. He has a background in journalism and spent three years working across local media.

He completed the General Management Program at IESE and holds a degree in history. He is member of  dircom, the Spanish trade association of communications directors.


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Antonio Sánchez

General Manager, Madrid
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Antonio joined H+K in 2015, as an Account Director in the Corporate Communication division. He has over 20 years of experience as a senior consultant in both multinational and local PR agencies, with a good knowledge across different sectors (FMCG, Public Sector, Start up, eHealth, Distribution, …). He works with a wide range of H+K clients, providing strategic and tactical counsel.

Before joining H+K, Antonio worked for five years at a local PR and Marketing agency, and two years in Vocento Group (one of Spain’s main media group), working for multiple companies.

During this time, Antonio actively participated in the definition and development of corporate and reputation management plans across different sectors including Real Estate (Gesinar, Bancaja Hábitat, Cushman & Wakefield), Distribution, Food & Beverage (Philip Morris International, Spanish Tobacco Growers, Canary Island Brewing Company & SAB Miller), Associations/Sectorial Groups (Ecoembalajes Spain –Ecoembes-, UNESPA -Spanish Union of Insurance Companies-, Federation of Spain Footwear Industries –FICE-, PVC Iberian Forum).

Antonio graduated in journalism from Complutense University (Madrid). Antonio was an entrepreneur in several technology startups (Kiubick.com, Smartime investment fund and Unico&Cool). He is fluent in Spanish and English.


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Marta Brullet

Manager, Regulatory + Public Affairs
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Marta joined the Regulatory and Public Affairs team at Hill+Knowlton Strategies Spain in August 2021.

Prior to H+K, Marta worked in Management Consulting as an Expert Consultant for McKinsey and Company, serving and advising a broad range of clients accross industries and diverse geographical footprintspecially in the Operations sphere

On top of that, Marta holds relevant public sector experiencewith a profesional track focused on public service and policy-making both internationally, in the United Nations (UNRWA) and in the European Comission (European External Action Service), as well as nationallyworking in the Embassy of Spain in Israel and as a Policy Advisor for the Spanish People´s Party.

Throughout her career, Marta has gained a broad experience in international business advisory and consultingdeveloping and implementing tailor-made strategies according to client needsLikewise, Marta counts with extensive know-how on policy analisis and dialogue at European and international level, as well as deep understanding of the functioning of important institutions and decision-making processes

Marta holds a Bachelor Degree in Law from Universitat Autònoma de Barcelona, a Master in Diplomacy and International Public Service from CEI International Affairs (Diplomatic School of Barcelona) and postgraduate studies in International Security (European Academy of Diplomacy).

Marta speaks SpanishCatalan, English and German.


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Adriana Díaz

Manager, Media Relations
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Adriana joined the technology team in October 2006, during which time she has acquired solid experience in communications and public relations in the area of new technologies.

Specialized in managing product launches, B2B | B2C brand positioning, press events, interview management and new ways of communicating, Adriana has worked over the years for technology, eCommerce and Consumer Tech accounts such as NetApp, Lenovo, OKI, Dolby, Packlink, Intel, ONO, Samsung, Qualcomm, Orbitel and ReadSoft, among others.

Prior to joining H+K, Adriana worked as an editor for the technology magazine Newsbook for three years. Previously, she worked at the public relations agency Atrevia as an assistant in the consumer area and for three years at Corporación Colombia Internacional, as Press Coordinator for the SIPSA Project.

Adriana holds a Bachelor’s Degree in Information Sciences from Universidad Central and Fundación Escuela Superior Profesional Inpahu. She has a Master’s Degree in Economic Information and a Specialization in Communication and Armed Conflicts from the Complutense University of Madrid. Diploma in International Studies and Foreign Policy from the Society of International Studies of Madrid and Marketing Client Engagement from ISDI.

Adriana is one of the co-founders of #SomosMujeresTech, H+K Spain’s initiative to give visibility to female referents.


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Noelia Garcia

Director, Food + Drink
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Noelia joined H+K Strategies in early 2007 and her expertise is a valuable mix between the sectors of health and consume. She manages strategic communication services for those companies that aspire to a true leadership position.

For this purpose, Noelia manages teams that carry out differentiating product launches, media relations, direct actions with consumers, events organization, content creation and management of social networks, but also awareness campaigns on nutritional benefits, relationships with influencers and Key Opinion Leaders and other stakeholders, and creation of advisory boards, among other services.

Some of the clients she’s been involves in the field of F&D are the multinational dairy products company Danone and most of its brands, Fontvella and Lanjaron Waters, the Spanish company leader in cocoa powder, Idilia Foods, or the international GBfoods. She’s also worked for ods health accounts such as Bayer, Novartis, Zambon, Boehringer Ingelheim, Roche, Merck, UCB Pharma or Ferrer.

Before joining H+K Strategies, Noelia worked in the communication department of UPCnet and in several local communication agencies where she managed accounts such as the wine and sparkling drinks company Freixenet and the Spanish bakery company Bimbo. In parallel, he has participated as a teacher in the Master of Business Communication at the University of Barcelona and collaborates with  local media with alimentation and lifestyle contents.

Noelia has a degree in journalism from the Autonomous University of Barcelona, holds a Master in scientific, medical and environmental communication from UPF and has postgraduate studies in digital communication.

She speaks Spanish, Catalan and fluent English.


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Íñigo Martínez

Director, Energy + Industrials
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Íñigo Martinez Redín has a significant experience as a communication professional, first as a journalist and subsequently as a leader in public departments, specializing in regulated sectors, public affairs, crisis management, and media relations.

He formerly served as Communications Advisor to Nadia Calviño, the First Vice-President of the Government and Minister of Economy. During this time, he developed the communications strategy for Recovery Plan topics, the agreement with Brussels on reforms and investments package, and the arrival of the first Next-Generation EU fundings. Previously, he served as Director of Communications at the Ministries of Energy and Industry.

He began his journalism career more than 20 years ago in the economics area of Onda Cero Radio. He covered international conflicts, political and parliamentary current affairs, and economic forums such as the Davos Forum and the G20 Summits as a journalist.

His last professional stage was in public communication, where he advised four ministers and two vice-presidents of multiple political stripes over the course of five legislatures.

Martínez Redín has a journalism degree from the Universidad del País Vasco, a master’s degree in international relations and communication from the Universidad Complutense and has completed an executive program at the Insead Institute.


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Cristina Pinilla

Director, Regulatory + Public Affairs
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Cristina joined the Public Affairs Team at Hill+Knowlton Strategies Spain in 2021.

During four years and a half, Cristina worked as advisor at the Ministry of Economic Affairs and Digital Transformation, first for ministers Luis de Guindos and Román Escolano and, since 2018, at the Cabinet of vice president Nadia Calviño.

Her tasks ranged from communication advice (storytelling, communication strategy) to political and parliamentary advice (engagement with other ministries, parliamentary groups and political parties, political strategy advice).

Cristina started her professional career at the news agency Europa Press, first at the Brussels office and, later, as editor at the local desk in the Autonomous Community of Madrid and as economic correspondent stationed at the Parliament.

Over the years, she has specialized in the creation of storytelling to convey to different audiences and she has also gained deep understanding of the decision making process and the legislative procedures at different levels of the Administration. Used to work in high complexity environments and to face conflict settlement.

Cristina is graduated in Journalism by Universidad Complutense of Madrid and Master in Public Policy (MPP) by the Willy Brandt School of Public Policy of Universität Erfurt (Germany).

Cristina speaks Spanish, English and Italian.


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Manuel Portocarrero

Director, Corporate + Crisis Communications
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Manuel is an expert in corporate and crisis communication. He has more than 18 years of experience developing and implementing communication strategies for national and international companies in different fields: Technology, Distribution, Food, Corporate Social Responsibility, Education, Automotive, among others. He is a specialist in spokesperson training and is accustomed to building and cultivating relationships with media, journalists and opinion leaders.

Before joining H+K he worked for seven years as an account director in a local public relations agency, where he designed and executed strategic communication plans for high-level companies and foundations such as: Telefónica, AMETIC (Spanish digital industry), Mobile World Capital Foundation of Barcelona, “la Caixa” Foundation, Philip Morris Spain, Galletas Gullón, Grefusa, International University of Valencia, EAE Business School, CEDE Foundation (Spanish Confederation of Managers and Executives), Bip&Drive, etc.

Throughout his professional career he has also worked for other PR Agencies (Roman Reputation Matters, Dédalo Comunicación, LLYC, Burson Marsteller, Perception & Image, etc) occupying different positions in the corporate communication team.

Manuel holds a degree in Information Sciences (Journalism) from the San Pablo CEU University of Madrid and a Master’s Degree in Advertising and Business Communication from ESIC Business & Marketing School.


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Palmira Muñoz

Director, Technology
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Palmira Muñoz joined the company in 2016 with over 18 years of experience in both local organizations and PR agencies. She has a solid background in strategic communications, product launches and brand positioning, and a strong knowledge of the ICT market. Due to her position she coordinates the activity of the department and is leading the brand communication, for both international and local clients, with worldwide names like NetApp, Intel, Lenovo, Vertiv, Dolby or Amazon Web Services.

Before joining H+K, Palmira worked for 16 years at Porter Novelli, as Account Director of IT companies (HP, Fitbit, Schneider Electric, McAfee, etc.). She also demonstrated great expertise in organizing all kind of press events and working very closely with the marketing department. Previously she worked for media outlets including Onda Cero Radio and in the PR department of the Spanish Representative Office of the European Parliament in Madrid.

Palmira holds a degree in Journalism from Universidad Complutense de Madrid and a degree in Corporate Communication and Public Relations. She speaks Spanish and English.


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Mònica Navas

Director, Health + Wellness
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Mònica Navas is leading the healthcare expertise at Hill+Knowlton Strategies since joining the company in April 2006 and has been responsible for the growth of this practice in Spain. She currently combines her work with clients in the pharmaceutical sector with accounts in other sectors such as Food&Nutrition, Wellness or Education.  He is at this time involved in clients such as Boehringer Ingelheim, P&G Healthcare, Kids & Us or Danone Institute. Previously he worked for Abbott, Alcon, Amgen, Astra Zeneca Bayer, Clínicas IVI, Ferrer, Intermune, Lundbeck, Laboratorios Thea, Merck, Novartis, UCB Pharma or Zambon.

In the last 13 years Monica has specialized in the design of awareness campaigns, patient advocacy plans, the launch and positioning of drugs and products, or the creation of relationships with medical societies and key healthcare stakeholders, among other areas.

Mónica has 20 years of experience in communication. Before joining H+K, she worked for more than 7 years in two local agencies, carrying out editorial projects, internal communication and corporate communication for the sectors of logistics and transport, public services, healthcare and pharmaceuticals. In her early days as a journalist, she collaborated in different local television channels and several media as a freelance journalist.

Mònica has a degree in journalism and a postgraduate degree in Advertising. She also studied philology. She is a member of ANIS, the Spanish Association of Health Journalists.

Her native languages are Spanish and Catalan. She speaks fluent English and has notions of French.


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Laura Riera

Manager, Content + Publishing
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Laura is Content + Publishing Manager at Hill + Knowlton Strategies in Spain. Her experience with public relations, digital media, and influencer marketing strategies, contributes to complement the communication strategies that are implemented in H+K. Laura oversees and develops content strategies for digital platforms, offering clients a new way to reach their audience through trending and engaging content.

Before joining H+K, Laura worked at Newlink Group in the ​​Digital Marketing Team. Laura led social media content strategies and influencer marketing plans for clients such as Cosentino, Nickelodeon, Lifetime, Dominican Republic, among others.

Laura has a degree in Advertising from Miami International University of Art & Design, with an MBA in Management from Nova Southeastern University, specialized in Graphic Design and Social Networks from the IED (Instituto Europeo di Design)


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Jaume Rios

Director, Regulatory + Public Affairs
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Jaume joined the Public Affairs team at Hill+Knowlton Strategies Spain in 2021.

In recent years, Jaume has promoted the public affairs firm 19N Strategies, together with two partners. This project has focused on advising companies in the technology sector, start-ups and digital platforms that, with their activity, generate disruptions in the public sphere. He has coordinated client accounts in sectors such as Smart Delivery, Fintech, Proptech, Consumer Goods, Tourism and Mobility.

Previously, Jaume has worked in firms specialized in political communication. He was a consultant for Ideograma, a leading firm in Spain and Latin America. He has had the opportunity to work on electoral projects and campaigns in Spain, Argentina, Chile, Uruguay, Ecuador, Colombia, Panama and the Dominican Republic.

During his career, Jaume has specialized in regulation on the digital economy, as well as traditional industries. At the same time, he has experience in corporate storytelling in complex contexts and in the creation of spaces for dialogue between the public and private sectors. He also has deep knowledge in managing campaigns based on data analysis and public opinion.

Jaume combines his consulting work with teaching at universities such as Pompeu Fabra University or Ramon Llull University, both in Barcelona.

Jaume was selected in the Young European Leaders program (2020), run by the US Department of State (IVLP).

Jaume has a degree in Political Science and Public Administration from the Pompeu Fabra University of Barcelona. He speaks Spanish, English, French and Catalan.


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Mireia Sáenz de Buruaga

Director, Corporate + Crisis Communications
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As Director in Corporate and Crisis Communications, she brings more than 10 years of experience in corporate communications, brand reputation and crisis and issues management.

She has worked in defining and developing communication strategies for industrial players coming from sectors such as the automotive one (Honda Motor Europe España and SEAT), logistics and infrastructures (Port of Barcelona, Applus+) and the pharmaceutical industry -leading several projects for companies like Sanofi, Almirall and Chiesi-.

Her skills cover strategy corporate positioning, PR strategies, media relations and bespoke and media trainings. She has also developed projects in change management and internal communication, including the definition of the internal corporate storytelling, engagement plans and trainings in leadership communication and messaging workshops, among others.

Prior to join H+K Strategies, Mireia has worked as a consultant and account manager in local PR agencies, leading crisis communication projects, from crisis and issues’ response and management, to preparation (crisis communication handbooks, protocols and simulation exercises) and bespoke and media trainings.

Additionally, Mireia has taken part in several communication projects linked with the city of Barcelona, in particular for the Urban Ecology Area of the Barcelona City Council, the public-private partnership Barcelona Clúster Nàutic and the port city area of Port of Barcelona.

She holds a Bachelor’s degree in Journalism (Universidad Autónoma de Barcelona) and postgraduate studies focused on International Economic Relations and Intercultural issues (Universidad de Barcelona and Universidad de Belgrano, Buenos Aires).


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Elena Serrano

Director, Consumer Packaged Goods
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Arnau Vidal

Creative Director
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Arnau’s role at H+K Spain is to oversee the agency’s creative output as well as to enhance its creative offer and culture. He specializes in strategic + creative planning, campaign development and purpose-driven storytelling crafting. He delivers breath of sector expertise – with a great focus on FMCG, entertainment and health + wellness. As a Creative Director, he works for a diverse range of clients – from Telefónica to Disney – while serving as head of The Madrid Studio, H+K Spain’s in-house creative, design + production services team.

Since joining H+K in 2011 his career has been closely linked to creativity. As part of the consumer practice in Barcelona he led the client team working for toy manufacturer Mattel, delivering strategic counsel and developing multi-channeled campaigns for brands such as Barbie or Fisher-Price –including the award-winning campaign ‘We are Monster High’ to relaunch the Monster High brand in Spain.

Afterwards, he moved to Madrid where he was in charge of H+K Spain’s digital practice, leading a multi-disciplinary team across both the Madrid and Barcelona offices. During that time, he was responsible for enhancing the agency’s digital and content offer, as well as serving as a strategic team lead for a range of clients including Intel, Danone and Dolby.

Arnau holds a bachelor’s degree in Advertising and Public Relations from the University of Barcelona and completed a postgraduate program in Branded Content and Transmedia Storytelling from INESDI Digital Business School.


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David Vindel

EMEA Practice Leader, Technology
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David has over 20 years experience in the technology sector, having worked for a myriad of blue chip technology companies such as Adobe, BT, Cisco, Epson, eBay, IBM, Sage, Sony Ericsson and Vodafone. His experience covers all ICT sectors whether it be hardware, software, telecoms or mobile, having managed both UK, EMEA and Global campaigns.

His service has a focus on innovation and making technology cross boundaries and sectors, and includes corporate reputation, media relations, influencer engagement, marketing communications and acquisitions/M&A.

He has specific expertise in enterprise technology such as cloud computing and storage, enterprise software, big data, IoT, Blockchain, (AI) artificial intelligence, robotics,  telecommunications, mobile and applications.

He has advised and worked with some of the most prominent FTSE and Nasdaq listed technology CEOs ranging from Dave DeWalt of McAfee, Guy Berruyer of Sage and John Chambers of Cisco amongst others.


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