Joan Ramon Vilamitjana

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Joan Ramon is a senior communications consultant specialized in developing creative strategies for companies facing challenging circumstances.

He’s a seasoned corporate and crisis communications consultant and has specialized in developing creative narratives and strategic approaches to clients in need of growth, change or protection against reputational and regulatory threats.

During the last 20 years Joan Ramon has advised companies in industries ranging from automotive, energy, food + drink, healthcare and technology to retail.

He joined H+K in 2001 as a consultant in the corporate communication and crisis division. He led the Barcelona office since 2005, and became Managing Director in 2011, overseeing also the Madrid office. Since 2017 he’s the Chief Executive, leading a group of 50+ consultants who make one of the fastest growing agencies in the Spanish market.

Prior to joining H+K Joan Ramon worked for two years in local agencies as a consultant for local Spanish bluechips. He has a background in journalism and spent three years working across local media.

He completed the General Management Program at IESE and holds a degree in history. He is member of  dircom, the Spanish trade association of communications directors.

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Antonio Sánchez

General Manager, Madrid | Director, Corporate + Crisis Communications
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Antonio joined H+K in 2015, as an Account Director in the Corporate Communication division. He has over 20 years of experience as a senior consultant in both multinational and local PR agencies, with a good knowledge across different sectors (FMCG, Public Sector, Start up, eHealth, Distribution, …). He works with a wide range of H+K clients, providing strategic and tactical counsel.

Before joining H+K, Antonio worked for five years at a local PR and Marketing agency, and two years in Vocento Group (one of Spain’s main media group), working for multiple companies.

During this time, Antonio actively participated in the definition and development of corporate and reputation management plans across different sectors including Real Estate (Gesinar, Bancaja Hábitat, Cushman & Wakefield), Distribution, Food & Beverage (Philip Morris International, Spanish Tobacco Growers, Canary Island Brewing Company & SAB Miller), Associations/Sectorial Groups (Ecoembalajes Spain –Ecoembes-, UNESPA -Spanish Union of Insurance Companies-, Federation of Spain Footwear Industries –FICE-, PVC Iberian Forum).

Antonio graduated in journalism from Complutense University (Madrid). Antonio was an entrepreneur in several technology startups (Kiubick.com, Smartime investment fund and Unico&Cool). He is fluent in Spanish and English.

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Mònica Navas

Director, Health + Wellness
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Mònica Navas is leading the healthcare expertise at Hill+Knowlton Strategies since joining the company in April 2006 and has been responsible for the growth of this practice in Spain. She currently combines her work with clients in the pharmaceutical sector with accounts in other sectors such as Food&Nutrition, Wellness or Education.  He is at this time involved in clients such as Boehringer Ingelheim, P&G Healthcare, Kids & Us or Danone Institute. Previously he worked for Abbott, Alcon, Amgen, Astra Zeneca Bayer, Clínicas IVI, Ferrer, Intermune, Lundbeck, Laboratorios Thea, Merck, Novartis, UCB Pharma or Zambon.

In the last 13 years Monica has specialized in the design of awareness campaigns, patient advocacy plans, the launch and positioning of drugs and products, or the creation of relationships with medical societies and key healthcare stakeholders, among other areas.

Mónica has 20 years of experience in communication. Before joining H+K, she worked for more than 7 years in two local agencies, carrying out editorial projects, internal communication and corporate communication for the sectors of logistics and transport, public services, healthcare and pharmaceuticals. In her early days as a journalist, she collaborated in different local television channels and several media as a freelance journalist.

Mònica has a degree in journalism and a postgraduate degree in Advertising. She also studied philology. She is a member of ANIS, the Spanish Association of Health Journalists.

Her native languages are Spanish and Catalan. She speaks fluent English and has notions of French.

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Palmira Muñoz

Director, Technology
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Palmira Muñoz joined the company in 2016 with over 18 years of experience in both local organizations and PR agencies. She has a solid background in strategic communications, product launches and brand positioning, and a strong knowledge of the ICT market. Due to her position she coordinates the activity of the department and is leading the brand communication, for both international and local clients, with worldwide names like NetApp, Intel, Lenovo, Vertiv, Dolby or Amazon Web Services.

Before joining H+K, Palmira worked for 16 years at Porter Novelli, as Account Director of IT companies (HP, Fitbit, Schneider Electric, McAfee, etc.). She also demonstrated great expertise in organizing all kind of press events and working very closely with the marketing department. Previously she worked for media outlets including Onda Cero Radio and in the PR department of the Spanish Representative Office of the European Parliament in Madrid.

Palmira holds a degree in Journalism from Universidad Complutense de Madrid and a degree in Corporate Communication and Public Relations. She speaks Spanish and English.

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David Vindel

EMEA Practice Leader, Technology
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David has over 20 years experience in the technology sector, having worked for a myriad of blue chip technology companies such as Adobe, BT, Cisco, Epson, eBay, IBM, Sage, Sony Ericsson and Vodafone. His experience covers all ICT sectors whether it be hardware, software, telecoms or mobile, having managed both UK, EMEA and Global campaigns.

His service has a focus on innovation and making technology cross boundaries and sectors, and includes corporate reputation, media relations, influencer engagement, marketing communications and acquisitions/M&A.

He has specific expertise in enterprise technology such as cloud computing and storage, enterprise software, big data, IoT, Blockchain, (AI) artificial intelligence, robotics,  telecommunications, mobile and applications.

He has advised and worked with some of the most prominent FTSE and Nasdaq listed technology CEOs ranging from Dave DeWalt of McAfee, Guy Berruyer of Sage and John Chambers of Cisco amongst others.

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Oriol Llop

Director, Regulatory + Public Affairs
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Oriol is a professional with more than 20 years of experience in the public and private sectors, fundamentally focused on the areas of corporate communication, branding and reputation management. He has an enormous capacity for leadership, crisis management and resolution of highly complex political and communication situations.

He knows perfectly public administration routines and decision-making process. He has been deputy director general of the Communication Office of the Government of the Generalitat de Catalunya, where he coordinated the different communication strategies of the ministries with government action.

He was also at the first line of political communication involved in the design and implementation of electoral campaigns, dealing with media and leading corporate content creation.

He has been comms & Brand director of ESADE Business & Law School for 11 years, where he led its digital transformation, focused on international hits. He was responsible for the management of crisis situations.

Oriol has a degree in Journalism and Political Sciences from the UAB. He earned an Executive degree in global management from ESADE and the Wharton School of Management, and another one in branding from Columbia Business School and McDonough School of Business at Georgetown University.

He is a professor of Journalism at Pompeu Fabra University and the moderator of a podcast focused on entrepreneurship at the leading radio station in Catalunya.

He joined the H + K Public Affairs team in 2021.

He speaks English, Spanish and Catalan.

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Cristina Pinilla

Director, Regulatory + Public Affairs
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Cristina joined the Public Affairs Team at Hill+Knowlton Strategies Spain in 2021.

During four years and a half, Cristina worked as advisor at the Ministry of Economic Affairs and Digital Transformation, first for ministers Luis de Guindos and Román Escolano and, since 2018, at the Cabinet of vice president Nadia Calviño.

Her tasks ranged from communication advice (storytelling, communication strategy) to political and parliamentary advice (engagement with other ministries, parliamentary groups and political parties, political strategy advice).

Cristina started her professional career at the news agency Europa Press, first at the Brussels office and, later, as editor at the local desk in the Autonomous Community of Madrid and as economic correspondent stationed at the Parliament.

Over the years, she has specialized in the creation of storytelling to convey to different audiences and she has also gained deep understanding of the decision making process and the legislative procedures at different levels of the Administration. Used to work in high complexity environments and to face conflict settlement.

Cristina is graduated in Journalism by Universidad Complutense of Madrid and Master in Public Policy (MPP) by the Willy Brandt School of Public Policy of Universität Erfurt (Germany).

Cristina speaks Spanish, English and Italian.

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Elena Serrano

Director, Consumer Packaged Goods
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Noelia Garcia

Director, Food + Drink
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Noelia joined H+K Strategies in early 2007 and her expertise is a valuable mix between the sectors of health and consume. She manages strategic communication services for those companies that aspire to a true leadership position.

For this purpose, Noelia manages teams that carry out differentiating product launches, media relations, direct actions with consumers, events organization, content creation and management of social networks, but also awareness campaigns on nutritional benefits, relationships with influencers and Key Opinion Leaders and other stakeholders, and creation of advisory boards, among other services.

Some of the clients she’s been involves in the field of F&D are the multinational dairy products company Danone and most of its brands, Fontvella and Lanjaron Waters, the Spanish company leader in cocoa powder, Idilia Foods, or the international GBfoods. She’s also worked for ods health accounts such as Bayer, Novartis, Zambon, Boehringer Ingelheim, Roche, Merck, UCB Pharma or Ferrer.

Before joining H+K Strategies, Noelia worked in the communication department of UPCnet and in several local communication agencies where she managed accounts such as the wine and sparkling drinks company Freixenet and the Spanish bakery company Bimbo. In parallel, he has participated as a teacher in the Master of Business Communication at the University of Barcelona and collaborates with  local media with alimentation and lifestyle contents.

Noelia has a degree in journalism from the Autonomous University of Barcelona, holds a Master in scientific, medical and environmental communication from UPF and has postgraduate studies in digital communication.

She speaks Spanish, Catalan and fluent English.

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Mireia Sáenz de Buruaga

Director, Corporate + Crisis Communications
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As Director in Corporate and Crisis Communications, she brings more than 10 years of experience in corporate communications, brand reputation and crisis and issues management.

She has worked in defining and developing communication strategies for industrial players coming from sectors such as the automotive one (Honda Motor Europe España and SEAT), logistics and infrastructures (Port of Barcelona, Applus+) and the pharmaceutical industry -leading several projects for companies like Sanofi, Almirall and Chiesi-.

Her skills cover strategy corporate positioning, PR strategies, media relations and bespoke and media trainings. She has also developed projects in change management and internal communication, including the definition of the internal corporate storytelling, engagement plans and trainings in leadership communication and messaging workshops, among others.

Prior to join H+K Strategies, Mireia has worked as a consultant and account manager in local PR agencies, leading crisis communication projects, from crisis and issues’ response and management, to preparation (crisis communication handbooks, protocols and simulation exercises) and bespoke and media trainings.

Additionally, Mireia has taken part in several communication projects linked with the city of Barcelona, in particular for the Urban Ecology Area of the Barcelona City Council, the public-private partnership Barcelona Clúster Nàutic and the port city area of Port of Barcelona.

She holds a Bachelor’s degree in Journalism (Universidad Autónoma de Barcelona) and postgraduate studies focused on International Economic Relations and Intercultural issues (Universidad de Barcelona and Universidad de Belgrano, Buenos Aires).

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Arnau Vidal

Creative Director
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Arnau’s role at H+K Spain is to oversee the agency’s creative output as well as to enhance its creative offer and culture. He specializes in strategic + creative planning, campaign development and purpose-driven storytelling crafting. He delivers breath of sector expertise – with a great focus on FMCG, entertainment and health + wellness. As a Creative Director, he works for a diverse range of clients – from Telefónica to Disney – while serving as head of The Madrid Studio, H+K Spain’s in-house creative, design + production services team.

Since joining H+K in 2011 his career has been closely linked to creativity. As part of the consumer practice in Barcelona he led the client team working for toy manufacturer Mattel, delivering strategic counsel and developing multi-channeled campaigns for brands such as Barbie or Fisher-Price –including the award-winning campaign ‘We are Monster High’ to relaunch the Monster High brand in Spain.

Afterwards, he moved to Madrid where he was in charge of H+K Spain’s digital practice, leading a multi-disciplinary team across both the Madrid and Barcelona offices. During that time, he was responsible for enhancing the agency’s digital and content offer, as well as serving as a strategic team lead for a range of clients including Intel, Danone and Dolby.

Arnau holds a bachelor’s degree in Advertising and Public Relations from the University of Barcelona and completed a postgraduate program in Branded Content and Transmedia Storytelling from INESDI Digital Business School.

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Eduardo Ruiz

Manager, Digital + Social Media
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Eduardo is Digital+Social Media Manager. Based in Madrid, his mission is to lead and consolidate the digital projects of H+K strategies, as well as enhance the portfolio of services of the division. He is an expert in working with multidisciplinary teams and the integration of strategies and digital activations.

He has more than 10 years of global experience in marketing and digital communication and extensive experience in agencies and consultancies managing various projects for multinationals. Before joining the team, he has been developing his professional career in many fields of the communication sector with leading brands, such as Vodafone, Deutsche Bank, Andbank, Allfunds, L’Oréal, Disney or Mondelez.

He graduated in Advertising and Public Relations from the University of Valladolid and a postgraduate in Multichannel Ecommerce from IEBS.

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Sonia Cobo

Manager, Corporate + Crisis Communications
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Sonia is Manager of Corporate Communication and Crisis at the H+K offices in Madrid.

With more than 10 years of experience in media, institutional press offices and communication agencies; throughout her career, she has worked for several communication agencies, which gives her a deep knowledge of the sector and its peculiarities.

Specialized in crisis communication, Sonia has been responsible for the development of the crisis strategy and plan – as well as its management – for international airlines, energy companies and large players in the retail sector.

In addition, she is passionate about sustainability, an area in which she has also worked for several international brands such as Coca-Cola or Kellogg’s, helping them reach their stakeholders through CSR actions focused on environment and climate change.

Sonia has three degrees in Journalism, Audiovisual Communication and Advertising and Public Relations; in addition to a master’s degree in Corporate Communication.

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