Elena leads the Consumer, Tourism and Entertainment Practice in H+K Madrid office. She looks after the clients’ performance in marketing comms (both big and small brands), providing strategic advisory and developing stories and ideas that stand out and create impact. As a specialist in brand comms. she contributes to the clients’ visibility leveraging their awareness and positioning among their main target audiences through integrated campaigns including traditional PR, events, social media or influencer marketing.

She joined H+K in 2007. Since then, Elena has carried out numerous launches and product positioning campaigns for brands including P&G (Gillette, Braun, Old Spice, Vicks), Samsung Electronics, EndemolShine Iberia or the Puerto Rico Tourism Office.

Elena has + 20 years of experience in product communications, marketing and event organization. Prior to joining H+K, she advised international brands such as McDonald’s, Coca Cola, BBC Worldwide, 20th Century Fox Home Entertainment and Goodyear, both at multinational and local PR agencies.

She has a degree in Advertising and Public Relations from Universidad Complutense de Madrid and a specialization degree in Digital Marketing from ICEMD/ESIC Business School.