Arnau’s role at H+K Spain is to oversee the agency’s creative output as well as to enhance its creative offer and culture. He specializes in strategic + creative planning, campaign development and purpose-driven storytelling crafting. He delivers breath of sector expertise – with a great focus on FMCG, entertainment and health + wellness. As a Creative Director, he works for a diverse range of clients – from Telefónica to Disney – while serving as head of The Madrid Studio, H+K Spain’s in-house creative, design + production services team.
Since joining H+K in 2011 his career has been closely linked to creativity. As part of the consumer practice in Barcelona he led the client team working for toy manufacturer Mattel, delivering strategic counsel and developing multi-channeled campaigns for brands such as Barbie or Fisher-Price –including the award-winning campaign ‘We are Monster High’ to relaunch the Monster High brand in Spain.
Afterwards, he moved to Madrid where he was in charge of H+K Spain’s digital practice, leading a multi-disciplinary team across both the Madrid and Barcelona offices. During that time, he was responsible for enhancing the agency’s digital and content offer, as well as serving as a strategic team lead for a range of clients including Intel, Danone and Dolby.
Arnau holds a bachelor’s degree in Advertising and Public Relations from the University of Barcelona and completed a postgraduate program in Branded Content and Transmedia Storytelling from INESDI Digital Business School.