As Director in Corporate and Crisis Communications, she brings more than 10 years of experience in corporate communications, brand reputation and crisis and issues management.
She has worked in defining and developing communication strategies for industrial players coming from sectors such as the automotive one (Honda Motor Europe España and SEAT), logistics and infrastructures (Port of Barcelona, Applus+) and the pharmaceutical industry -leading several projects for companies like Sanofi, Almirall and Chiesi-.
Her skills cover strategy corporate positioning, PR strategies, media relations and bespoke and media trainings. She has also developed projects in change management and internal communication, including the definition of the internal corporate storytelling, engagement plans and trainings in leadership communication and messaging workshops, among others.
Prior to join H+K Strategies, Mireia has worked as a consultant and account manager in local PR agencies, leading crisis communication projects, from crisis and issues’ response and management, to preparation (crisis communication handbooks, protocols and simulation exercises) and bespoke and media trainings.
Additionally, Mireia has taken part in several communication projects linked with the city of Barcelona, in particular for the Urban Ecology Area of the Barcelona City Council, the public-private partnership Barcelona Clúster Nàutic and the port city area of Port of Barcelona.
She holds a Bachelor’s degree in Journalism (Universidad Autónoma de Barcelona) and postgraduate studies focused on International Economic Relations and Intercultural issues (Universidad de Barcelona and Universidad de Belgrano, Buenos Aires).