Communication consultancy Hill+Knowlton Strategies Spain has appointed Antonio Sánchez as General Manager of its Madrid office, a position he will assume in addition to his current role as corporate and crisis director held since he joined H+K in 2015. Antonio’s new responsibility includes consolidating the development of the Madrid operation as well as continuing the transformation process in developing services offered to H+K clients.

With Antonio’s appointment, H+K completes the company’s management transition, following Joan Ramon Vilamitjana’s appointment as CEO in 2016.

Antonio said, “taking on this new role is, beyond the enormous responsibility it entails, very exciting as we are facing a new scenario where companies are increasingly demanding an integrated and aligned vision of communication; something that at H+K has been offering for some time, continually providing added value to our clients”.

Prior to joining Hill+Knowlton Strategies, Antonio was a partner and in charge of communication at Clínica Creativa; Communication and marketing director in the special actions agency of the Vocento group; Manager at Burson Marsteller; in addition to his entrepreneurial experience, as a partner and communication manager of eCommerce startup Unico & Cool.

Joan Ramon Vilamitjana, CEO of H+K Spain said, “we have been investing for four years to improve our service offer and the results have been extraordinary, especially in our Madrid office which has experienced very significant growth. Antonio is the perfect person to lead the H+K Madrid team through the new growth phase that we have designed for the coming years “.

Antonio holds a degree in Information Sciences from Universidad Complutense de Madrid.