Noelia joined H+K Strategies in early 2007 and her expertise is a valuable mix between the sectors of health and consume. She manages strategic communication services for those companies that aspire to a true leadership position.
For this purpose, Noelia manages teams that carry out differentiating product launches, media relations, direct actions with consumers, events organization, content creation and management of social networks, but also awareness campaigns on nutritional benefits, relationships with influencers and Key Opinion Leaders and other stakeholders, and creation of advisory boards, among other services.
Some of the clients she’s been involves in the field of F&D are the multinational dairy products company Danone and most of its brands, Fontvella and Lanjaron Waters, the Spanish company leader in cocoa powder, Idilia Foods, or the international GBfoods. She’s also worked for ods health accounts such as Bayer, Novartis, Zambon, Boehringer Ingelheim, Roche, Merck, UCB Pharma or Ferrer.
Before joining H+K Strategies, Noelia worked in the communication department of UPCnet and in several local communication agencies where she managed accounts such as the wine and sparkling drinks company Freixenet and the Spanish bakery company Bimbo. In parallel, he has participated as a teacher in the Master of Business Communication at the University of Barcelona and collaborates with local media with alimentation and lifestyle contents.
Noelia has a degree in journalism from the Autonomous University of Barcelona, holds a Master in scientific, medical and environmental communication from UPF and has postgraduate studies in digital communication.
She speaks Spanish, Catalan and fluent English.