Adriana joined the technology team in October 2006, during which time she has acquired solid experience in communications and public relations in the area of new technologies.
Specialized in managing product launches, B2B | B2C brand positioning, press events, interview management and new ways of communicating, Adriana has worked over the years for technology, eCommerce and Consumer Tech accounts such as NetApp, Lenovo, OKI, Dolby, Packlink, Intel, ONO, Samsung, Qualcomm, Orbitel and ReadSoft, among others.
Prior to joining H+K, Adriana worked as an editor for the technology magazine Newsbook for three years. Previously, she worked at the public relations agency Atrevia as an assistant in the consumer area and for three years at Corporación Colombia Internacional, as Press Coordinator for the SIPSA Project.
Adriana holds a Bachelor’s Degree in Information Sciences from Universidad Central and Fundación Escuela Superior Profesional Inpahu. She has a Master’s Degree in Economic Information and a Specialization in Communication and Armed Conflicts from the Complutense University of Madrid. Diploma in International Studies and Foreign Policy from the Society of International Studies of Madrid and Marketing Client Engagement from ISDI.
Adriana is one of the co-founders of #SomosMujeresTech, H+K Spain’s initiative to give visibility to female referents.