Hill+Knowlton Strategies is proud to announce its campaign for The Åland Index, a collaborative project with RBK Communications and The Bank of Åland, won Grand Prix in the Cyber category during the 2017 Cannes Lions Festival of Creativity.
On behalf of the Bank of Åland, the team created The Åland Index which calculates the true cost of a purchase by combining financial risk analysis data, merchant consumer codes and carbon pricing.
“Congratulations to The Bank of Åland, RBK Communications and the H+K team who worked on this impressive campaign. This Cyber Grand Prix win only emphasizes my long held belief, that our best asset is our talent,” said Jack Martin, Chairman and Global CEO of H+K.
A Grand Prix is given to one campaign per overall category and is the work that the jury selects as one of the most inspiring and impactful campaigns at the Festival. Åland Index now joins the list of 2017 Grand Prix winners.
The Cyber Lions recognize excellent campaigns driven by digital content. This is a very competitive category, each year bringing increased imagination and execution in each campaign that is submitted. As many of you know from experience, the main challenge is to illustrate a message in an often crowded and noisy space.
The Cannes Lions International Festival of Creativity is the premier celebration of ingenuity, creativity, and innovation. Being here personally this year, it is clear that this festival attracts top-tier brands, agencies, creatives, and industry veterans from around the world.